The Story Behind the Swing

I’ve always had two things wired into me: art and baseball.
The art came from my grandma — she’s the one who kicked off the whole creative side of my life. Baseball? That’s been there since I was a kid. But once our boys started playing… man, that love exploded.

And a big part of that is because of my best friend — my wife.
We grew up together. Middle school, high school… she’s been the constant. She’s supported every wild idea I’ve had, every late-night project, every “what if.” She’s pushed me to expect more from myself, and together that’s exactly what we try to pass down to our boys — work hard, be humble, aim higher than you think you can reach.

Most of this brand was born during weekend tournaments. Early mornings, dusty fields, kids grinding their hearts out. Watching our boys and all the other young athletes put in that kind of work makes you realize they deserve a place that celebrates their effort — not just the winning moments, but the whole journey.

Yeah, it looks like a baseball brand right now — and baseball is in our blood — but Barrel Society is really for all youth sports. Any kid out there putting in the reps, learning, growing, falling down, getting up… that’s who this is for.

As we grow, we’ll keep finding new and creative ways to spotlight these athletes and give them the recognition they deserve.

This is bigger than shirts.
This is our family mission, built around the kids who give everything they’ve got.

Welcome to Barrel Society.
Where youth athletes get the spotlight — and where we always “swing loud.